Ahmed Moetaz
Performance Media Buyer. TikTok & Meta

Your ads should turn a profit. I make sure they do.

I run Meta and TikTok ads for online stores, and grow service brands with content and ads together. Everything is built around real revenue, not clicks that look good and sell nothing. And every client starts with a free audit of their account.

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+639%Sales growth for a clothing brand in one month
5.7×Return on ad spend, as reported by Meta
7×More students for a math teacher than last year

Real numbers from real client accounts. Full breakdown below.

Sound familiar?

If any of this is you, your budget is leaking.

You spend every month but can't say if it's actually profitable.

You get clicks and traffic, but the sales just don't follow.

Your last buyer sent nice looking reports and weak results.

Every time you raise the budget, the numbers fall apart.

Most of the time, these aren't ad problems. They're tracking, offer, and structure problems. That's exactly what I fix.

Real results.

Two accounts. Real numbers. No inflation.

Every number here comes from a real client account. I measure on the platform's own dashboards and the revenue the brand actually collects.

These are 2 of the 15+ accounts I've worked on, the ones whose owners agreed to share them publicly. More case studies are on the way.

Case study 01Clothing brandEgypt · CODMeta Ads

From a stalled account to +639% sales in one month.

A casual wear brand from Egypt, selling on Shopify with cash on delivery. I run their Meta ads. The brand name is kept private at the owner's request.

The problem

Three of the main ads weren't delivering at all. They sat flagged "asset unavailable," spending nothing and reaching no one. The catalog was showing the wrong price too, and nobody actually knew if the spend was making money.

What I did

  • Tracked the delivery problem down to its real cause, a music licensing conflict, and got the ads live again the same day.
  • Fixed the catalog price so shoppers saw the right offer.
  • Set a clear break even target of 2.25 ROAS, and held every decision to it.
  • Tested creatives and carousels, then moved the winners into a CBO campaign to scale.
  • Scaled spend to about 11K EGP a month while ROAS stayed near 6×.
Client Shopify dashboard: E£65,430 gross sales, up 639%, and 129 orders, up 821%, from Aug 20 to Sep 20, 2026
Shopify, Aug 20 to Sep 20. The main drop products sold out around Aug 31. After that I kept the ads running on the rest of the range until all the stock was gone, which is why sales slow down there.
Meta Ads Manager, Aug 20 to Aug 31, 2026: 8,498.71 EGP spent, 54,590 EGP in purchases, 6.42 average purchase ROAS
Meta Ads Manager, Aug 20 to 31, while the main drop products were still in stock. 8,499 EGP spent, 54,590 EGP in purchases, 6.42× ROAS.
Case study 02Education · EgyptContent + Meta Ads

7× more students than last year, built on content, not lead forms.

Yousef Tarik is a private math teacher in Egypt. Here, students don't sign up through a form. They follow a teacher first and join once they trust him. So the job was his whole presence online, not just the ads.

The problem

Lead ads barely work in this market. Parents and students pick a teacher they already know, see often, and hear good things about. He needed the right people to know him, and to keep seeing him, before they ever thought about signing up.

What I did

  • Took over his account before the school year started, and built the whole plan around the back to school rush.
  • Put about 90% of the budget into awareness and engagement campaigns, because trust comes before sign ups here.
  • Planned the content: which angles, which formats, and what to say to students versus parents.
  • Chose the creative angles that made people stop, comment, and share with friends.
  • Decided when to post and when to hold back, so each post landed when his audience was paying attention.
Facebook insights, Jul 1 to Sep 25, 2026: 460.7K views, up 46.8%, and 306K viewers, up 26.1%
Facebook, Jul 1 to Sep 25. Views and people reached, both up on the period before.
In their words.

Clients, on camera.

Straight from clients, in their own words.

Clothing brand owner
Egypt · +639% sales in one month
Yousef Tarik
Math teacher · 7× more students
Your brand could be next.

Start with a free audit. No cost, no obligation.

Free audit

Both reviews are in Arabic.

How I measure.

I judge ads by the money you collect, not what Meta reports.

In Egypt most orders are cash on delivery, and many never get paid. Meta counts them all anyway. I track what actually reaches you.

01

Delivered, not placed

Every week I compare Meta's numbers with your real delivered orders, so you see the true return on your ad spend.

02

Fewer refused orders

A WhatsApp confirmation before shipping and a small reward for paying upfront, so fewer orders come back.

03

Break even first

Before we scale, we work out the lowest return each product can afford. Every decision is checked against it.

Start here

Get a free ad & growth audit.

Before you pay me anything, I'll show you exactly where your budget is leaking and what I'd fix first.

  • A full review of your ad account: structure, targeting, and what's quietly draining your budget
  • A tracking check on your pixel and events, so your numbers can be trusted
  • A look at your offer and landing page, the part after the click that decides whether people buy
  • A short, plain action plan: what to fix first, and what it could unlock
What happens after you message me
  1. 1You send me a message on WhatsApp.
  2. 2I go through your ad account, tracking, and page.
  3. 3You get a short, plain action plan, and decide if we work together.
500 EGPFree
No cost, no obligation to continue.
No lock in contracts
You keep the plan either way
Straight answers, no jargon
Claim my free audit See a sample audit (PDF)
Questions.

Before you reach out.

My budget is small. Is it worth it?

Honestly, that's when structure and tracking matter most, because there's no room to waste. My best result so far came from a small test budget. We start lean, prove it's profitable, then scale from there.

How much do you charge?

It depends on your account and your goals, so I price each client on their own. That's the whole point of starting with a free audit. I get to understand your situation first, then give you a fair number. No pressure to continue.

Which platforms do you run?

TikTok and Meta, meaning Facebook and Instagram. They're the two that move the needle in this market. I handle all of it: campaigns, pixel and events, catalog, and creative testing.

How fast will I see results?

You get the audit within the same week. Once we're live, the first job is fixing tracking and structure so the spend stops leaking, then it turns into a testing loop. You'll see signal quickly, but honest results take a few weeks of real optimizing.

Am I locked into a contract?

No. The audit is free and yours to keep either way. If we do work together, it's month to month. I'd rather keep you with results than with a contract.

Do you work outside Egypt?

Yes. I'm based in Egypt and work across the region with both ecommerce and service brands. Just tell me where you're selling.

Let's find out where your budget is leaking.

Send me one message and I'll get you the free audit. It's the fastest way to find out what's working and what isn't.

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